Vidya Sivaraja

Vidya Sivaraja

GM Marketing- Sri Lanka & Indian Subcontinent @ Fonterra

Vidya has 17 years of experience in the FMCG industry across 2 multinationals, multiple countries, global and local roles. Currently she is the General Manager Marketing & Emerging Markets for Sri Lanka and cluster of markets in the Indian Subcontinent region for Fonterra. Having worked on strategy development, deployment with focus on execution excellence across multiple countries with different dynamics, category maturity, speed of change, blurring boundaries – she knows the importance of marketers need to be fluid , need to be vital with disruptive thinking & the need to think like a start-up and have owners mindset. She has also been part of the panel for Brand Excellence, Effie’s and a speaker by invitation in different forums. She is passionate about building brands and people and in her free time she supports women in start ups.