CEO @ MullenLowe Sri Lanka
Thayalan Bartlett is an advertising professional with 26 years of experience behind him. He commenced his career as a rookie and eventually became the Chairman/Chief Executive Officer of JWT Sri Lanka, a position he held from 2006 to 2011. He was promoted to a regional role and served as Chief Operating Officer of JWT Indonesia from August 2011 to August 2013. After leaving JWT Indonesia he began consulting for clients and agencies in Indonesia until he took-up a new position as Chief Executive Officer of MullenLowe Sri Lanka in August 2016.
Thayalan’s extensive experience spans categories like FMCG, Telecom, Banking & Finance and Tourism. He has been involved with brands like Unilever, Nestle, HSBC, Millicom, Dialog Axiata and Airtel. Thayalan has been responsible in winning creative awards for the agency and also played a lead role in establishing a Guinness World Record for GlaxoSmithKline for its brand Viva. Following his appointment as CEO in 2005 he recorded a 36% increase in new business in his first year of his tenure and then led the agency to be the most awarded agency in his final year as CEO of the Sri Lanka office.
In 2009, Thayalan was awarded the WPP Atticus Award for Advertising for his paper “marketing in the age of turbulence”. He is a regular invitee as a panelist and speaker related to brand communications. In recent times he has been spending time to understand the role and impact of digital media and its influence on advertising. His views go against the grain of digital’s role in an idea centric brand world. He blogs at: http://blogbarty.wordpress.com sharing his views on advertising and brand related trends that can sometimes conflict with popular belief. Thayalan has served as a judge on the EFFIES panel in 2009 and was one of the top 20 business leaders nominated to the Super Brand Council in 2010.