Senior DGM @ Sampath Bank
Tharaka is a Senior Deputy General Manager – Consumer Banking of Sampath Bank PLC responsible for overseeing the entire retail banking area of the bank which includes of Branch Banking, Deposit Management, Electronic Banking, Credit Cards, Delivery Channels and Marketing & Business Development. Tharaka is also the Overall Pillar Head for the CSR activities of the Bank. He has over 16 yrs experience in the Banking Industry in roles of increasing responsibility in Marketing & Retail Banking. During this period he had stints in Brand Management, Corporate Communications, Market Development, CSR, Consumer and International Marketing.
He has served both as a Judge and Chief Moderator at the Sri Lanka’s premier advertising awards, “The Chillies”. He has also been a Judge at the “Effie’s” in 2011/2012 & 2013 and was the Jury Chair in 2016 and Brand Excellence Awards in 2010.
Tharaka is a Fellow of CIM (UK) and a member of SLIM. He possess a postgraduate Diploma in Marketing (CIM – UK) and is a Chartered Marketer. He is also a Certified Professional Marketer (CPM) of the Asia Pacific Marketing Federation. He has won numerous awards both locally and internationally which includes the “Brand Leadership Award in 2006” and the `Marketing Professional of the year in 2014’ at the CMO ASIA Global Brand Excellence Awards. Tharaka is the Vice President of the International Advertising Association (IAA) Sri Lanka and also a Board Member of the CSR Sri Lanka (Guarantee) Limited, which is the apex body for promoting CSR initiatives in Sri Lanka.
He is also Director of Siyapatha Finance Ltd., a subsidiary of Sampath Bank PLC.