Founder, Leader & Strategist @ Bates Strategic Alliance
Nimal Gunewardena is a flower child of the Woodstock generation who escapes at 17 to absorb US life and idealism of the era. His 40+ years in marketing, communications and edutaining starts with early days of creativity in advertising, music and theatre. After writing Sri Lanka’s first rock opera and running off to play in a rock band in Iran in the ‘70s, he reverts to his career in advertising and marketing, taking a break to work in New York as Asia-Pacific Regional Director at AFS Intercultural Programs. His 10 years at Reckitt & Colman culminates as Marketing Director, when he gets headhunted to lead JWT Colombo. In 1993, he starts his own pioneering IMC enterprise and becomes an evangelist for PR, supported by Bates and Burson-Marsteller. He continues to teach and provoke thought while edutaining with his compositions and blues piano. He believes marketers must forsake consumerism and use their capabilities to save the world. Chartered Marketer, CIM Fellow, CIPR and AMA member. SLIM Past President, Four A’s Founder President and ONUR Board Member.