APAC Regional Director, Qualitative @ KANTAR TNS
Irene has over 17 years of research experience. She started her career as a lecturer at Mumbai University and has since worked in reputed market research agencies like IMRB International, Indica Research (Ipsos) & The Nielsen Company. Irene has also worked in advertising and on the client side in an insights role. She was a Senior Brand Planning director for Lowe and the Consumer Insights Manager for Colgate Palmolive Pvt. Ltd, India.
In the end, Irene returned to her passion – qualitative research at an agency. After heading the qualitative practice for Nielsen India, she later moved to TNS India. Irene currently leads one of the largest teams in qualitative for TNS China.