South Asian Frontier Markets @ Google
Farhan is a communication/media strategist with over 15 years of relevant experience gained from working directly in diverse markets (US, Afghanistan, and Pakistan). His expertise and skill set covers all facets of communication management with special focus on the consumer goods, banking, media, airline, and telecommunication industries. Key achievements that differentiate Farhan from others are:
– Farhan is one of the rare media specialists in this part of the world who understands the needs of sophisticated companies having worked at Millward Brown in the US on communication research engagements with the leading Fortune 500 companies (Coke, Pfizer, American Express, IBM, etc.)
– In Pakistan, he is one of the very few professionals in this field to have won numerous awards for creating strong Integrated Marketing Communications (IMCs) to enhance productivity.
– He has successfully set up the FIRST of its kind below-the-line (BTL) Quality Audit Company for the group and won P&G’s assignment based on his strong understanding of this business and credibility.
Key clients forming Farhan’s portfolio include P&G, The Coca-Cola Company, telnor, Samsung, Engro, Total Lubricants, American Express, Pfizer, IBM, The Home Depot, Disney, Microsoft, Nokia, Emirates, Ulker, and Roshan Telecommunications.
Farhan holds a Master of Science degree in Communication Research from Boston University (USA) and an MBA with specialty in Marketing from the Institute of Business Administration Karachi, Pakistan.