Join the Conference

LBR LBO Brand Summit 2017

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CONTACT

Lakshaman Bandaranayake
M: 076 917 7722 or 072 776 0167
E: lakshaman@lbo.lk

General
M: 071 466 0060
E: summit@lbo.lk

REGISTRATION FEE

(Pre VAT and NBT)
Registration fee per participant for Individual or groups of less than 5 – Rs. 14,400
Registration fee per participant for groups of 5 or more and up to 9 – Rs. 13,680
Registration fee per participant for groups of 10 or more – Rs. 12,960

VENUE & DATE

8.00AM – 7.30PM, Wednesday 3rd May 2017 – OAK Room, Cinnamon Grand

LBR LBO Brand Summit - “Marketing is dead, now what? Building Brands in Post-Marketing Age

LBR LBO BRAND SUMMIT – PROMOTING BREAKTHROUGH CRITICALTHINKING

LBR LBO Brand Summit has been broadening the critical thinking of business executives by providing a platform for provocative, inciting and insightful debates and discussions on building resilient, strong and future-ready brands.

For the fifth consecutive year “Lanka Business Online” (LBO) will be hosting the annual LBR LBO Brand Summit. Once again, on a stimulating theme – “Marketing is Dead, Now What? – Building Brands in the Post-Marketing Age”. The Summit is equally useful to practicing marketing professionals from corporates, other business professionals, academics and research, and those who serve in NGOs, think thanks and public sector.

This year’s theme is of pronounced relevance and vital importance in today’s context. The concept of marketing – as a business philosophy and a business function- is being challenged by mounting human, social, technological and ecological trepidations.

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Download the Registration form.

Download the Registration Form, fill all the required fields and email it to summit@lbo.lk

“Discounted registration fee is available for members of recognized professional associations, universities, research organizations, think tanks and government agencies”

If require further clarifications, please feel free to call Lakshaman on 076 917 7722 or 072 776 0167 or email on lakshaman@lbo.lk

REGISTRATION FEE

Registration procedure and fees as follows. All the prices are Pre VAT & NBT

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Download the Booklet from here.

LBR LBO Brand Summit 2017 – “Marketing is dead, now what? Building Breakthrough Brands in Post-Marketing Age”

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Download the Mobile App from here.

Download “LBR LBO EVENT Companion” from Google Play or Apple Store. The mobile app, developed by CAKE LABS, gives you easy access to all the important information on the Summit. You can use the mobile app to post questions and comments on each session.

SOCIAL MEDIA

To Join the Discussion, Post your Comments/Questions SMS: 077 753 8388 | Facebook: LBR LBO Brand Summit 2017 | Twitter: @lbolbr | Use Hashtag: #LBRLBOBrandSummit  | Google Plus: +lbrlbo  | YouTube: lbrlbo  |  Pinterest: lbolbrevents  |  Instagram: lbrlbo

SPEAKERS

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Kumudu Gunasekera PhD

Stax Inc

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Charulata Ravi Kumar

Razorfish India

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Rohan Jayaweera

Antyra Solutions

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Alyna Haji Omar

J. Walter Thompson Sri Lanka

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Asanga Ranasinghe

Laugfs Holdings

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Sunil Sethi

Fonterra Brands

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Vikas Mehta

MullenLowe Lintas

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Jiffry Zulfer

PickMe

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Thayalan Bartlet

MullenLowe Sri Lanka

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Irene Joshy

TNS APAC

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Babita Baruah

J Walter Thompson

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Tharaka Ranwala

Sampath Bank

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Navonil Chatterjee

Y&R

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Jonathan Bonsey

Bonsey Jaden

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Ben Lightfoot

Facebook

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Kanishka Weeramunda

PayMedia

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Himalee Madurasinghe

KANTAR LMRB

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Vidya Sivaraja

Fonterra

AGENDA

Summit materials pick up, standing breakfast

60mins

Lakshaman Bandaranayake

Summit Curator’s Overview / Opening Remarks

15mins

Lakshaman Bandaranayake

Lakshaman Bandaranayake, a media entrepreneur, is the Co-Founder and Chair of Vanguard Management Services (Pvt) Limited. Lakshaman is also the Publisher of LBO, LBR and Vimasuma; multi platform media properties focused on business, economy and policy. He regularly hosts LBR LBO CEO Forum, a thought leadership event series.

Session 01 – Building breakthrough brands in post-marketing age

Is marketing as a business “philosophy” still highly relevant in today’s context or is it becoming irrelevant in the face of mounting human, societal, technological and environmental upheavals. The same factors and trends are altering the composition and dynamics of the marketing ecosystem. Hence, will marketing as a business function- advertising, distribution, promotions etc--as we know it come to an end? If so, have we truly reached a post-marketing age, where the value of traditional marketing is diminishing? If so, what does the new brand-marketing landscape look like? And what are the challenges and opportunities in creating and nurturing brands in the post-marketing age? What are the areas marketers should focus on in building transformative breakthrough brands?

90mins

Sunil Sethi

S01K01 – Sunil Sethi | Managing Director – Sri Lanka & Indian Subcontinent, Fonterra Brands

20mins

Sunil Sethi

He has over 28 years of fast moving consumer goods experience and brings in broad-based expertise in the areas of strategy, operations & business development. Having worked across Asia Pacific, Sub-Sahara Africa and some Central Eastern Europe markets, he brings in a deep understanding of consumer, customer, trade & cultural nuances.

Vikas Mehta

S01K02 – Vikas Mehta | Group CMO & President, Marketing Services, MullenLowe Lintas

20mins

Vikas Mehta

Vikas has worked with the global MullenLowe Group since 2006 in various leadership roles. He’s lived in India, VietNam and Singapore; and managed agencies|businesses across 15 countries in the Asia-Pacific region.

Panel discussion

90mins

Tea break

10mins

Session 02 – It isn’t digital marketing; it is marketing in digital age

Digital and social media marketing campaigns are often centered on the tactical delivery of the brand content, sometimes repurposing traditional advertising. While it may be serving certain purposes, such an approach is low in generating radically different new values, as it fails to fully leverage the true transformative potential of digital. Marketing in the digital age is about using digital to listen to consumer chatter, observe consumer behavior and gain a greater and deeper understanding of the consumer. Such an understanding will help to realign enterprise capabilities to serve the needs of consumers in a more relevant and profitable manner. As such, digital marketing is largely efficiency oriented, while marketing in the digital age is about achieving effectiveness.

85mins

Charulata Ravi Kumar

S02K01 – Charulata Ravi Kumar | Chief Executive Office, Razorfish India

20 mins

Charulata Ravi Kumar

As the CEO of Razorfish India (www.razorfish.com), she takes on the role with in-depth understanding of the India market. Her main goal is to ensure Razorfish India remains the destination for smart, curious, creative and entrepreneurial-minded people, and to further strengthen Razorfish India’s existing core competencies.

Jonathan Bonsey

S02K02 – Jonathan Bonsey | Chairman, Bonsey Jaden

20 mins

Jonathan Bonsey

Jonathan has over 20 years of brand and strategy development and design experience in Asia, Europe and the US. After 5 years as Managing Director at Addison Design in Singapore, and 3 years in San Francisco, Jonathan branched out to set up Bonsey Design in 1993, and has led his team towards award winning designs across the Asia Pacific.

Panel discussion

45 mins

Session 03 – Customer Experience: will “Hyper-individualization” retire cookie cutter?

Traditional marketing assumed homogeneity of target markets. It is expected that the same customer experience (CX) would have equal appeal to every member in the targeted segments. This assumption is not without flaws. In the absence of a better model, this “Cookie Cutter” CX has been prevailed.  Digital has forever transformed the traditional strategies, structures, and economics of marketing. The traditional touchpoints through which brands even a few years ago reached consumers are being pushed away. Detailed profiling of individual customers- by fusing data submitted by the customers themselves and behavioral data gathered through digital means – is now possible. The application of advanced predictive analytics to such data, together with the ubiquity of digital, will enable the future of customer experience - Hyper-individualization.

95 mins

Himalee Madurasinghe

S03K01 – Himalee Madurasinghe | CEO, KANTAR LMRB

20 mins

Himalee Madurasinghe

Kanishka Weeramunda

S03K01 – Kanishka Weeramunda | Founder, PayMedia

20 mins

Kanishka Weeramunda

He started his career in the corporate world as an IT Officer and with time rose to become the CIO of a leading private sector company, Laugfs Holdings, a diversified business conglomerate in Sri Lanka and ventured in to his own business predominantly in Banking and finance sector.

Jiffry Zulfer

S03K03 – Jiffry Zulfer | CEO, PickMe

20 mins

Jiffry Zulfer

A serial entrepreneur counting 16years of founding and successfully running several technology-based ventures, Jiffry Zulfer currently has himself invested in the most successful tech based business solution in the country! As the Founder-CEO of PickMe – a ground breaking technological intervention to an everyday problem

Panel discussion

45 mins

Lunch

45mins

Session 04 – Welcome to the new multi-screen world: understanding cross-platform behavior of consumers

A recent Google Research Study estimated that over 90 of all media interactions today are screen-based. As consumers balance their time between smartphones, tablets, PCs and televisions, they are learning to use these devices together to meet their goals. Are we seeing the terminal-age of viewership of linear television? With the proliferation of channels and diverse content, it perhaps is still growing. However, doubts have often been cast regarding whether TV advertising is still getting enough response to justify the considerable costs. Meanwhile digital, which has made content ubiquitous, is unshackling audiences from the tyranny of conventional TV. Snacking short format video on social is chipping away the share of conventional TV. As the multi-screen behavior is quickly becoming the norm, understanding it has become an imperative for businesses.

90 mins

Irene Joshy

S04K01 – Irene Joshy | Regional Qualitative Director, TNS APAC

20 mins

Irene Joshy

Irene has over 17 years of research experience. She started her career as a lecturer at Mumbai University and has since worked in reputed market research agencies like IMRB International, Indica Research (Ipsos) & The Nielsen Company.

Ben Lightfoot

S04K02 – Ben Lightfoot | APAC H of Large Advertiser Marketing, Facebook

25 mins

Ben Lightfoot

Panel discussion

45 mins

Tea/Coffee Break

10 mins

Session 05 – Content is king, let’s light the bonfire

In a world where the Internet is increasingly becoming the first port of call, will the pre-fabricated stories (also known as advertising) continue to get the response they used to get in the past? Should not marketers draw from storytelling tradition, which is perhaps as old as the human civilization itself, and create “story brands”. Tell, or ideally co-create, a story to deliver the type of information buyers want to consume. Technology takes the story telling tradition to a whole new level - enabling people to engage, interact and co-create stories. Content marketing through participatory creation builds a sense of ownership; greater consumer intimacy, affinity and engagement; and business results.

80 mins

Babita Baruah

S05K01 – Babita Baruah | Managing Partner – PO1 Unit, J Walter Thompson

20 mins

Babita Baruah

Babita Baruah gets independent charge of JWT’s business unit – Power of One (PO1) – that handles a large number of PepsiCo’s flagship brands. A Thompsonite with over two decades in the business, Babita has worked in JWT’s Kolkata, Mumbai and Delhi offices.

Navonil Chatterjee

S05K02 – Navonil Chatterjee | Chief Strategy Officer, Y&R

20 mins

Navonil Chatterjee

Navonil has close to 16 years of experience in advertising across various clients like HUL, Levi’s, Nike, Madura Garments, ITC & Titan. Navonil entered the industry as an over-enthusiastic management trainee in McCann Erickson Bangalore in 1998 and moved to JWT Bangalore in October 2000.

Panel discussion

40 mins

Lakshaman Bandaranayake

Summit Curator Overview

10 mins

Lakshaman Bandaranayake

Lakshaman Bandaranayake, a media entrepreneur, is the Co-Founder and Chair of Vanguard Management Services (Pvt) Limited. Lakshaman is also the Publisher of LBO, LBR and Vimasuma; multi platform media properties focused on business, economy and policy. He regularly hosts LBR LBO CEO Forum, a thought leadership event series.

Networking Reception

95 mins