LBR LBO BRAND SUMMIT – PROMOTING BREAKTHROUGH CRITICALTHINKING
LBR LBO Brand Summit has been broadening the critical thinking of business executives by providing a platform for provocative, inciting and insightful debates and discussions on building resilient, strong and future-ready brands.
For the fifth consecutive year “Lanka Business Online” (LBO) will be hosting the annual LBR LBO Brand Summit. Once again, on a stimulating theme – “Marketing is Dead, Now What? – Building Brands in the Post-Marketing Age”. The Summit is equally useful to practicing marketing professionals from corporates, other business professionals, academics and research, and those who serve in NGOs, think thanks and public sector.
This year’s theme is of pronounced relevance and vital importance in today’s context. The concept of marketing – as a business philosophy and a business function- is being challenged by mounting human, social, technological and ecological trepidations.
On one hand, technological changes are impacting consumer behavior in such a manner that the established marketing tools and models widely used by marketers around the world are in danger of becoming irrelevant and obsolete. On the other hand, technology is enabling marketers in multiple ways: greater insights of customer behavior, near real time visibility to consumer conversations, economical and impactful consumer engagements transcending various boundaries, among other benefits.